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In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs. And more than ever, they need a trusted voice to tell those stories.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
On la voit d’abord de profil, à genoux, en train de chevaucher son sextoy qu’elle cale à l’aide de ses pieds et la petite coquine se donne des claques sur les fesses en même temps.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.